Is Your Infrastructure as Strong as You Think?

Many organizations spend most of their time making sure that all the externally facing parts of their organization are in good shape. Yes, it's important to understand your customers, your value proposition, how you're reaching customers and building relationships. Doing these things well creates revenue streams for your organization. But the infrastructure is equally important. Infrastructure consists of key resources, activities and partnerships - and these impact execution. If you can't execute because key resources, activities and partnerships are missing or inefficient, you won't be successful for long. No matter how strong your externally facing elements are. Infrastructure factors also drive the cost structure for your organization, so having a solid understanding of key resources, activities and partnerships makes a big difference to your bottom line.

YOUR ACTION STEPS

Conduct an infrastructure assessment to determine your organization's strengths and weaknesses. Ask your team to rate the organization on aspects such as how efficiently you deploy key resources, how difficult your key activities are to copy and whether or not you enjoy good working relationships with key partners. The answers to these questions will determine where to prioritize your attention and which areas may require further investment or analysis.

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