What's your organization's value proposition and what elements of your offering create that value?
As the leader of your organization, you must understand why your customers buy from you and not from another source. Your value proposition is a distinct mix of features and attributes that address your customers' needs. Engaging your customers and partners in a discussion is a great way to get feedback and suggestions on how to improve and fine-tune your value proposition so that it resonates with your market.
YOUR ACTION STEPS
Schedule focus groups or one-on-one conversations with key customers, partners and stakeholders to gather market feedback on your value proposition. Ask for feedback specifically on the benefits you offer, the problems you solve and/or the needs you fill.
