How do you listen to your customers to make sure they understand your value proposition?
As the leader of your organization, it's up to you to determine the best way to communicate and reach your customers. Most organizations have a well-conceived communication strategy for sharing their value message, but are less clear when it comes to listening to make sure it's been heard.
Often we’re so busy telling customers what we want them to know that we don’t stop talking long enough to listen.
Whether it’s simply to validate that your value proposition is getting through or to find out what your customers really think about the value you deliver and your organization overall, feedback is vital for your organization's success.
YOUR ACTION STEPS
Make it a priority to really listen to your customers. Don’t just assume you know the answers. Whether you make phone calls, conduct focus groups, develop a survey or have an online feedback form, find a way to solicit customer feedback. It's even better if you can provide multiple channels for your customers to share what's on their minds. There's so much noise and competition for each customer's time, attention and money that you need to make certain they understand the value you bring – and the only way to make certain is to listen.
